Dear Appraiser,

          Thank you for taking the time to read this section.  I am a fellow GG and have graduated from the GIA in 1978.  I am also an Accredited Appraiser with the Canadian Jewellers Association, and have also completed the Master Valuer Program.  I have been in the retail diamond sales business for over 40 years and am owner of USA Certed Diamonds, http://www.usacerteddiamonds.com as well as owner of Independent Gemmological Services http://www.independentgemservices.com.

          The purpose of this website  http://www.sellingyourdiamond.net is to help the ever growing number of people who for one reason or another have a diamond to sell.  As you’re well aware, unfortunately  the normal venues for selling a diamond are either to sell it to a retailer for around 10% of the estimated replacement value, or submit the item to an auction house and only possibly receive a check for approx. 25% of the estimated replacement value, or to put a private ad in the paper and then have to worry about who’s showing up at your home and then to receive insulting offers.  I’ve finally developed a website that will allow seller’s to find a great niche in the diamond selling place market.  A client can go to most internet diamond vendors where most diamonds are priced from 5 to 20% higher than the dealer’s cost (wholesale).  So naturally, the next level down would be for my clients to place ads that are from approx. 10 to 20% lower than the diamond internet prices in order to make it attractive enough for buyers to purchase from sellers.  The problem in the past is that a seller could only get a relatively decent  return on a diamond if the seller had an ‘in’ or was somehow ‘connected’ with the retail trade.  I’ve created a family web called ‘Selling Your Diamond.net’  that specifically gives the sellers a fair place in the diamond market.  However, this system I created will not work without the most essential key player, the appraiser.  As an appraiser you would be either representing the client in your city who wants to sell and the buyer is represented by his appraiser in another city who wants to purchase.  The client who wants to sell would come to you with preferably the loose diamond.  I would recommend that when they call you for an appointment you might be able to suggest a qualified setter who could remove the diamond from the setting prior to seeing you.  I’ve emphasized many times that a loose diamond is more accurately analyzed than a set diamond and that most potential buyers feel more comfortable with purchasing a loose diamond.  Also, if the seller wants to conform to their ‘role’ in this huge ‘buying-selling diamond operation’ then it is important that they do their part in this intricate web by presenting the loose diamond to you.  Once you receive the diamond, please perform the same type of procedures as performed on the GIA cert.  On the appraisal that you issue please mention that the diamond matches the GIA or AGS or other valid report… only if it does of course. Should the loose diamond come to you with no significant GIA or AGS report then your report should be structured with as much detail as a GIA report would have.  Please include a diamond inclusion plot with the red internals plotted and green externals.  Please test for fluorescence.  As well, a sarin report for angles would be helpful.    You will be paid directly by the seller.  Hopefully, by being listed on http://www.sellingyourdiamond.net you will be contacted by either the seller or the potential buyer in this process. If you would like further information on getting listed on http://www.diamondappraisers.net please contact myself, Martin Sheffield at 800-252-1476 or mailto:diamonds@usacerteddiamonds.com.   Once the seller has a very serious potential buyer the seller  would then return the diamond to you and it would be shipped by you to the potential buyer’s independent appraiser.  The appraiser must be from the selected ‘SellingYourDiamond.net’ appraisers on http://www.diamondappraisers.net.   Before sending the diamond please contact myself at mailto:diamonds@usacerteddiamonds.com or 800 252 1476 so that I may validate and check out the appraiser before the diamond is sent.  Also, please do not commence shipping to the buyer’s appraisal until such time that I have collected the appropriate deposit from the buyer as well as have completed the invoice  for the buyer and seller.  Please charge the client for shipping via Fedex overnight with full insurance.   Should you have any difficulty with the shipping I can have the insurance and Fedex put it on my account to simplify matters and you would then just charge the client for shipping time and consultation and I would charge the client for the insurance from Parcel Pro and for the cost of the Fedex delivery.   Chances are that once the diamond is seen by the potential buyer the diamond would be sold.  Also, please call the appraiser in the city to which the diamond is being sent just to confirm that he/she will be there to sign for the package the following morning.  Only give the tracking number to your client…the seller….and to myself, Martin Sheffield, and absolutely no one else.  Please follow up the following morning to make sure that the diamond has arrived at the buyer’s appraiser.  I will personally call the appraiser and speak with the appraiser just to make sure that he knows exactly what’s going on and that he/she can’t release the diamond till they receive official notification from me.   Please mention to the buyer’s appraiser the most important fact that the diamond is not to be released under any circumstance to the buyer until such time that I, Martin Sheffield, call the buyer’s appraiser to tell him/her that the diamond is paid for as well as send the appraiser an official diamond release form.  When sending the diamond please include your original appraisal, the original GIA report, as well as a Password that goes to the appraiser.  This password is not known by the potential buyer and, at the time that the buyer’s appraiser is told that the diamond is paid for,  the buyer’s appraiser would know that he must ask for this confidential password before releasing the diamond.

          Now let’s switch seats and as appraiser you are representing the potential buyer.  Once you receive the Fedex insured  parcel you would notify the buyer that the parcel has been received. The buyer will set up an appointment with you.  At the appointment after you have verified that the diamond matches the GIA, or AGS or other valid report then you will no doubt have many questions that the client would want to ask you.  Please do NOT release the diamond to the buyer as he has not yet paid for the diamond.  After the appointment the potential buyer will notify the seller of his intentions.  Should the diamond match the report and  everything is OK then more than likely the potential buyer will purchase the diamond.  The buyer should then be instructed to contact the seller  as well as myself, Martin Sheffield, to let the buyer and myself  know that he/she is purchasing the diamond.  The purchaser will be instructed to wire transfer the appropriate funds to “Sellingyourdiamond.net” IN TRUST.   Once I have the funds I will personally call you, the buyer’s appraiser,  to tell you the funds have been released.  I will also send you a diamond release form that gives you permission to release the diamond to the buyer.  The release form requires the client’s signature.  As well,  the release form will have a Password noted on it.  That Password must match the Password that is given to you by the seller’s appraiser.  This Password will be emailed to you directly from mailto:diamonds@usacerteddiamonds.com and must match the one on the release form.  Please call 800 252 1476 for verification of the Password.  The whole idea behind this is to protect the seller and to ensure that the diamond does not leave your place until such time that I have been paid by the buyer.  I will hold the funds in trust for the seller and release the funds after 7 business days.  The purchaser has a 7 day return option.  Basically, that’s the procedure.

          Appraisers should be careful and check that they are sending to the correct appraiser’s address.  At the time you call the appraiser to make sure that he/she will be in the following morning to receive the parcel, you should confirm the address as well in case they  recently moved. Please remember to use the company initials instead of their full names.  Instead of writing Alabama Gem Lab Inc. you would put AGLI. 

          Also, if a seller has a client and is returning the diamond to you to ship it out please verify, that it is the same diamond as the original one you had appraised.  This ‘check before it is shipped’ is vital in the buying-selling process.

          If you are the seller’s appraiser or the buyer’s appraiser and you have any questions please don’t hesitate to call myself, Martin Sheffield, at 800 252 1476 or mailto:diamonds@usacerteddiamonds.com.

          As you can see, I am very actively involved in this process and am very sincere about protecting the buyer and seller from anything going wrong.  I am available at 800 252 1476 or mailto:diamonds@usacerteddiamonds.com anytime for any questions.  At  the same time, I feel that I am promoting a great service that is certainly beneficial to both the buyer and seller.  I am one of the first persons in the diamond industry to look at the dark side of privately selling a diamond and am trying to turn it into a positive and rewarding experience for both buyer and seller.  Most of the appraisers in the US know me quite well as at one time or another I have had diamonds sent to you in order to be verified for clients.  The only real difference here is that the diamond is not coming from the diamond supplier but coming from the seller’s appraiser………truly,  that’s the only difference. 

                   Thanks for taking the time to read everything.  All the best to all my appraiser friends. 



Best Regards,


Martin Sheffield G.G (GIA), GJ (CJI), Accredited Appraiser